It’s almost that time of the year now, when we celebrate our mother's contribution to the family home. There are plenty of moms who have made a huge mark on the business world as well and they need praise too.
There is nothing that a women can’t do, and we all know that the business world is no longer a forbidden playground for women anymore. Helen Druitt, Founder of the Buggy Cart™, winner of mumpreneur award and a successful innovator and entrepreneur, is one such mum.
Helen started her pram accessory company Buggy Cart™ www.buggycart.com.au after the birth of her third child, with the sole mission to help millions of young mothers around the world who faced the same trouble as her, which was managing her kids and shopping for groceries at the same time. She invented and patented the world-first shopping-cart for your stroller. It is compatible with most strollers and makes shopping with your pram a breeze. Not to mention it eliminates the need for plastic bags and reduces the risk of your baby catching deadly germs from a shopping-cart.
“After the birth of my third child, we couldn't afford a car and it became like a big task for me to go for grocery shopping just around the block. It was a nightmare to shop for all the stuff you needed at once because you have only two hands which were already occupied with the pram and a toddler. Busy mums have no place to keep stuff while they shop for more, and it wasn’t going to accept it. No No No. There were thousands of other women out there who were facing the same issues on a daily basis.” Helen said.
Today Helen’s product the BuggyCart™ is spreading like a virus from a shopping trolley. After a semi successful KickStarter where, although she didn't hit her target, she attracted the attention of several investor offers, one of which she chose to funded her business and create a global partnership with.
After years of research and development he BuggyCart™ officially launched on the 1st of May 2019 and already half her first shipment has been sold and she is on track to make $100k in sales before the end of the month. Not bad for a stay at home mum who only a few months ago had $120 to her name and turned to kickstarter after her husband said enough is enough.
“The best part was when the grumpy courier driver actually told me I had too many deliveries to fit into his truck. Although he was mad that he had to re-arrange his whole truck, I wanted to hug him because it validated to me and my family that my crazy idea was not so crazy after all.”
Helen likens her journey to a constant daily barrage of hurdles to jump. Although she has access to warehousing facilities and several offices to work from she chooses to fill her home with stock and juggle being a full time mum and a full time CEO, for now. In fact all her current staff are in the same boat. She chooses to hire full-time mums because no one is more determined and more productive than a mum trying to fit in a day's work into naptime.
“Mum’s are literally superheroes. I don't think anyone really understands how hard raising a family is. Only a busy mum understands the desperate need of my customers. So I only hire busy mums. Simple”
Helen received valuable mentoring from mumpreneurs during the tough times and has some advice for other mumpreneurs;
“If you believe in your idea, never give up. If it is hard, then it just means others have failed along the way and once you overcome the obstacles the rewards will be HUGE!”
The idea sprouted like most other prolific inventions. Trying to find a solution to an everyday problem. Helen went online and searched for a shopping cart for her stroller just like any other person would do. She actually kept her search on for the perfect product for more than a year or so, but when she couldn’t find anything that was even close to the solution she was looking for, she decided to create her own.
Helens family is a creative innovative lot, her mother is a textile designer and her father is an industrial designer. However dig deeper into her family history and you will find that her great great great grandmother was the inventor of the Granny Smith apple and her husbands cousin invented the Ugg Boot. Both are billion dollar Aussie inventions today.
“It’s my great great great grandmother Maria Smith who invented the Granny Smith apple that first sparked my ambitions as a child. My great grandmother Eileen O’Brien was the daughter of Stephen Smith who was the son of Maria Smith; The inventor of Granny Smith Apples. Every time my mother baked an apple pie or anything with apples I would hear “you know your great great great grandmother invented this apple on her farm a few streets away!”
Everyone across the world knew and loved the Granny Smith apple. The Beatles (the band not the pest) loved the Granny Smith soo much they created a whole album and a record label around the Aussie apple. If this wasn’t enough recognition, then the Beatles record company went to war with the Apple company over the Granny Smith logo trademark. That logo is now the most recognised logo in the history of the world. After paying an undisclosed sum of somewhere around $500m Apple now own the trademark to my Granny’s humble apple.
“If my Granny Smith was still around she would be amused with all the kafuffle.” Helen says.
When Helen got married to her husband Marcus Druitt, she would hear another similar story. Every time she would wear her cosy UGG boots she would hear her husband say “you know my cousin invented that shoe your wearing only a few streets away!” He was not pulling her leg. His cousin was Shane Steadman, who sold the rights to UGG to U.S. footwear brand Deckers in 1983 in return for a mere £10,000 and three pairs of UGG boots a year for the rest of his life. He saw a need for surfers to keep their feet warm and so he began sewing the iconic boot and selling it to local surfers in Mona Vale. His invention now reportedly makes $1B in sales each year.
Neither Granny Smith or Shane saw any profit from their groundbreaking inventions. Helen want to break the family curse of letting amazing ideas and achievements slip away from the Aussies.
The BuggyCart™ is available for sale right now at www.buggycart.com.au. Mothers are raving about it and cant stop thanking Helen for inventing it on her social media pages.
PRESS ASSETS: http://buggy.news/press
The BuggyCart™ The world-first shopping-cart for your pram
The BuggyCart™ is the world-first shopping-cart for your pram. It fits easily onto almost every single pram with adjustable straps. When not in use it folds up to fit into the bottom of your pram and can be used as a very handy tote bag. With a BuggyCart™ you will never need to wake your child during your grocery shop and you will never need to push a heavy, unsafe, unhygienic, trolley around a shopping centre again. Shopping is fun...