Mumpraneurs whose inventions change lives.

Mumpraneurs whose inventions change lives.

Helen Druitt

Julia Christie – Snail Nail: Any parent will relate to the cringing task of trimming a baby’s nails with traditional clippers. But one mum’s Nail Snail invention is making the job almost effortless. Nail Snail founder Julia Christie was taking time out from her career as a supply teacher and singer to have her first child when her leap into entrepreneurship began. “When I had my newborn baby boy – nearly five years ago – I got myself a set of clippers and clipped the tip of his finger off,” the 32-year-old said. “I was so upset.” Ms Christie’s son was four months old when her light bulb moment hit. “I woke up at 4am on April 1 – April Fools and went, ‘Oh my gosh, I think I’ve got it.’ It was the concept that instead of cutting or clipping the nail, a blade essentially shaved it off sideways. “I was up doodling at 4am when I thought, that kind of looks like a snail.” 25,000 sales later, Julia Christie’s Nail Snail has become a household name.

Emma Lovell – CoziGo: My lightbulb moment was the outcome of flying and using an in-flight bassinet with a very distracted and overtired baby. My solution to help babies sleep as well as they do at home whilst out and about is called CoziGo. It’s a pop-up sleep & sun cover that fits all strollers on the market as well as airline cots, moses baskets, and car seats. CoziGo is lightweight, protects from the harsh sun (UVP50+), fully breathable and protects your bundle from surrounding germs. It’s been heralded as “The Miracle Cover” for mums that value their babies all-important sleep routine whilst maintaining a healthy outdoor lifestyle.

I appeared on the Australian version of Shark Tank and won over investor Janine Allis from Boost Juice. This helped launch CoziGo into the Australian market and I now have my eyes set on bringing CoziGo to the US market. My mission is to ensure that outings and travel with a baby or toddler enhance peace for families all over the world. I know first hand that a sleeping baby is a happy baby and that when a baby sleeps, parents are relaxed and happy too!

Since launching, we have sold thousands of CoziGo’s all over the world and have won many awards and accolades in areas such as innovation, best buy for baby, start-up, and wholesaler of the year.

Helen Druitt – BuggyCart™: BuggyCart™ was inspired after the birth of my third born son. After trying to do the difficult task of juggling three young children and doing the shopping with my pram.  I'm a natural minimalist; I hated owning more than one bag at a time. I wanted a bag that could replace the nappy bags, handbags, pram caddies and shopping bags, but was safe alternative to pram hooks and finally didn’t tip the pram over from too much weight! The BuggyCart™ design won first place for the St. George Banking Group Ausmumpreneur Awards in 2016.

Eileen Calodoukas - Sleepy Bub: Eileen is one of the recipients of the 2016 St George Kickstart Grant worth $25,000. SLEEPY BUB® baby swaddles are transforming traditional swaddling. Sleepy Bub® uses a real mother’s innovation and has created a unique swaddle with zip-down arms. They’re positioned to gently hold your baby’s arms down towards their body for swaddling all night long. The stretchy fabric allows baby enough movement to sleep in the ‘hands-to-heart’ position, yet is restrictive enough to reduce waking from startle reflex.

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The BuggyCart™ The world-first shopping-cart for your pram


The BuggyCart™ is the world-first shopping-cart for your pram. It fits easily onto almost every single pram with adjustable straps. When not in use it folds up to fit into the bottom of your pram and can be used as a very handy tote bag. With a BuggyCart™ you will never need to wake your child during your grocery shop and you will never need to push a heavy, unsafe, unhygienic, trolley around a shopping centre again. Shopping is fun...

4 easy payments of $24.99 with


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